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Photography

Show Home Photography

Creating incredible photos that capture the essence of your show home for print and web.

In the UK property market, compelling imagery stands as a cornerstone in marketing strategies, drawing in prospective buyers.

Our specialised show home photography service is tailored precisely for property developers and home builders, with the aim to craft remarkable visuals.

From intricately capturing the nuances of every show home and it’s interior design to sculpting images brimming with sophistication, comfort, and aspirational lifestyles.

We adopt a thorough methodology without cutting corners, diligently ensuring that each space basks in natural light, accentuating its architectural marvels, interior design facets, and overall ambiance.


"When it comes to capturing photography for home builders, I deeply grasp the importance of what the show home actually does, it’s more than just surface-level aesthetics, and it’s not just about getting your customers to visualise.

It's about aiding you in promoting your brand and presenting your architecture and design in the most compelling manner possible.

I aim to show your craftsmanship off and convey the sophistication of your new builds so they can actively engage in both social and print."

Tim Emmerton

a few words from Tim

Show Home Gallery


Our comprehensive Show Home photography service encompasses a range of essential elements, including:

  • Diverse and Thoughtful Composition: We capture a variety of perspectives, from sweeping wide angles to intimate close-ups, providing a comprehensive visual representation.

  • High-Resolution Images: We capture stunning high-resolution images that showcase the property's details.

  • Professional Editing: Our skilled editors refine each image, ensuring presentation that enhances the property's appeal.

  • Tailored to Your Brand: We align our photography with your brand guidelines, ensuring consistency and reinforcing your unique identity.

What’s Involved:

The Process of Creating a Set of Show Home Images

Photographing show homes, although challenging, is a delight, especially considering how impeccably they're designed with exquisite materials, vibrant hues, and tasteful furnishings.

What's the process?

Our unique approach to interior show home photography revolves around harnessing natural light to accentuate these textures and colours at their finest, whilst managing colour accuracy and wide dynamic range.

We strategically plan and aim to be flexible to shoot on days with favourable weather and to seamlessly blend indoor and outdoor spaces to produce the most captivating visuals.

This results in elegantly uncomplicated images, that engage the viewer of your marketing.

Image of a lounge in show home with plush cushions and modern design features
Image of a bedroom with pink as the accent colour. The furniture is a high quality and it exudes luxury, what home builders aim for

Capturing the Heart of Home:

Kitchen and Dining Spaces in Show Homes

Photograph of a red rose, show home with bookshelf area in front of the kitchen

In a show home, the kitchen and dining areas form the epicentre of daily life, especially in open-plan designs.

A well-photographed kitchen-dining space not only showcases the craftsmanship but also invites potential buyers into a lifestyle narrative.

Thoughtful composition is key. Placing emphasis on the layout, focal points, and seamless transitions ensures that the viewer can appreciate the functionality and flow of the space.

Utilising natural light is paramount. It not only illuminates the room but also accentuates the colours and textures chosen for the kitchen and dining elements

Close up, kitchen and diner photo, incorporating the dining table and central island in the kitchen

Colour, too, plays a pivotal role. Subtle palettes can evoke a sense of calm and sophistication, while bolder choices may infuse vibrancy and energy. The right balance can transform a mere functional space into a welcoming and aesthetically pleasing environment.

When it comes to lounges, striking a balance between space and comfort is an art in itself. Capturing images that seamlessly connect the different elements can amplify the sense of roominess and the luxurious design.

Show Home Photography :

Lounges

Consider this example: a photograph that captures the lounge from an entrance to the room.

This image skilfully narrates a story, giving an unmistakable sense of the lounge's character and a vivid portrayal of its layout without being too wide.

This composition, requiring thoughtfulness about what to include as well as what to exclude, and piques more interest than a conventional photograph that solely fixates on just one aspect, it helps clients visualise their lifestyle.

Show Home Photography:

Bedrooms

Achieving the perfect blend of spaciousness and comfort is important for a bedroom.

The ability to seamlessly capture the various elements can magnify the perception of roominess and accentuate the any interior design.

Image of a new build development, show home bedroom with teal accent, colours and mirrored wardrobe to either side of the bed or two cabinets with lamps

This view of the bedroom from the foot of the bed artfully weaves a narrative, providing a clear sense of the bedroom's personality and a vibrant depiction of its layout, all without an overly expansive view and incorporate features like mirrored wardrobes

Interiors Photography:

Linking Space

A superb method for highlighting both the spaciousness and opulent design of a room is to capture images that bridge one area to another.

Image of a hallway and a new build show home, you can see through into the lounge where the plus sofa and wall art are on the right hand side of the image. On the left-hand side, there is a mirror reflecting the front door.

This photograph, for instance, showcases simple view from the Hallway offering a glimpse into the adjoining Lounge, whilst also hinting at the location of the front door.

It instantly weaves a narrative, providing a clear sense of the room's identity and a vivid picture of this layout.

Such an approach generates more intrigue compared to a straightforward photograph solely focusing on closed rooms.

Contact us.

We’d love to more about your project and what you’d like to achieve, feel free to fill in the contact form or get in touch by one of the following methods.

We work normal office hours for Admin and Editing, however shoots are available 24 hours a day, seven days a week depending on your requirements.

Phone/Whatsapp: 07796 621500

Email: tim@timemmerton.co.uk

Effective differentiation and targeting the right audience are pivotal in marketing properties within a new build development.

This involves highlighting unique features, exceptional craftsmanship, and energy-efficient amenities. Transparency and credibility play a crucial role in building trust with potential buyers.

In tandem with these strategies, the significance of high-quality photography for both print and web cannot be overstated.

Compelling visuals provide a tangible representation of the property's unique selling points. Professional photographs and virtual tours not only enhance credibility but also serve as powerful tools in capturing the essence of the property.

By seamlessly integrating differentiation, audience targeting, and exceptional visual content, developers and home builders can effectively market properties in new build developments, ensuring they stand out in a competitive market and resonate with potential buyers.

When marketing new homes, the show home is an incredible tool. It aids potential buyers in envisioning themselves residing in one of your properties, while also highlighting your designs.